When we launched the Silver Series in May 2020 as our attempt to stay engaged with art-lovers no longer able to visit our galleries, we were unsure of the response. But the feedback we received was heartening, and it was backed by commensurate sales to prove that the art-loving fraternity supported the initiative and gave it a resounding thumbs-up.
The Silver Series was modest in its ambition in terms of prices (between Rs. 50,000 and Rs. 5 lakh) and its fourth edition will follow immediately after the first Gold Series sale. We have other plans in store that will be shared with you as they develop. Meanwhile, the DAG Bespoke series for customised audiences has also been launched, which—as the name suggests—remains exclusive and, therefore, intended only for a small group or body of people, many of who may be first-time art buyers.
While price is an important indicator, and separator, between the Silver and Gold series sales, it must be pointed out that it is not the only differentiator. It is our endeavour to enhance the art-lover’s experience with works from the same pool of masters, but with additional twists—whether size, medium, or selected for reasons of historicity or rarity.
Different works by different artists fulfil our need for range and variety. They may also represent different periods in an artist’s journey and growth. Our team of advisors will be happy to share additional information with you to help you understand the quality and background research that helped us pick these works for this first edition of the Gold Series.