PHILANTHROPIC INITIATIVES
In the three decades of its existence, DAG has always been at the forefront of philanthropic activities, not just through fundraising but also by donating works of art from its collection, as it happened during the pandemic. In raising Rs 1 crore, for example, for a major national charity through a sale of its works, in reality it gave away twice as much since it did not realise any value for the acquisition of these works.
Over the decades, DAG has supported charities in India and overseas, relief efforts in the wake of natural disasters or calamities, raised funds for benefits, defence forces and those who have suffered from acts of terrorism. Its instinctive assistance to the marginalised in their hour of need has been one of the hallmarks of an institution rooted in the culture of selflessness and giving that is characteristic of the nation—and fraternity—it represents.
charity
DAG Fundraiser: Hope for Humanity
When the Covid pandemic struck again in 2021 causing distressing misery in the lives of so many, DAG donated 51 works priced between Rs 50,000-5 lakh each from its collection to organise an online sale to provide support to charities actively engaged in providing aid to the most disadvantages. 100% proceeds from the sale were equally divided between the Sood Charity Foundation, Khalsa Aid India, and Hemkunt Foundation. All 51 works were sold and CEO and MD Ashish Anand of DAG noted that the art acquired by collectors would serve to remind them ‘of your good deed to your nation and countrymen’.
BENEFICIARY
Khalsa Foundation/Sood Charity Foundation/ Hemkunt Foundation
YEAR
8-16 May, 2021
LOCATION
online
charity
DAG Bespoke | Modern Indian Art
Organised by DAG to raise funds for Lennox Hill Neighborhood House, to which it donated 10% of the sale proceeds, the fixed-price sale came to the aid of low-income New Yorkers impacted by Covid. The sale included 59 works and consisted of the leadings masters of modern art from India.
BENEFICIARY
Lennox Hill Neighbourhood House
YEAR
25 Jul - 5 Aug, 2020
LOCATION
New York
charity
The Silver Series - Edition 6
The popular online series of fixed-price sales of modern and contemporary Indian art donated 10% of its sales proceeds to The Asian Heritage Foundation for empowering skilled but economically vulnerable communities in India. The online catalogue included 100 works by 100 artists.
BENEFICIARY
Asian Heritage Foundation
YEAR
2-6 Oct, 2020
LOCATION
Online
charity
The Silver Series - Edition 5
The popular online series of fixed-price sales of modern and contemporary Indian art donated 10% of its sales proceeds to Development Alternatives devoted to the creation of sustainable local economies in India. The online catalogue included 100 works by 100 artists.
BENEFICIARY
Development Alternatives
YEAR
18-22 Sep, 2020
LOCATION
Online
charity
The Silver Series - Edition 4
The popular online series of fixed-price sales of modern and contemporary Indian art donated 10% of its sales proceeds to Rotary Club of Bombay to help it in sustaining its public health activities at the height of the Covid pandemic in the city. The online catalogue included 100 works by 100 artists.
BENEFICIARY
Rotary Club of Bombay
YEAR
30 Aug -1 Sep, 2020
LOCATION
Online
charity
The Silver Series - Edition 3
The popular online series of fixed-price sales of modern and contemporary Indian art donated 10% of its sales proceeds to Apne Aap Women Worldwide aimed at dismantling sex trafficking with improved access to education, health, legal protection, identity documents and policy work. The online catalogue included 100 works by 100 artists.
BENEFICIARY
Apne Aap
YEAR
6-10 Jul, 2020
LOCATION
Online
charity
The Silver Series - Edition 2
The second edition of the online series of fixed-price sales of modern and contemporary Indian art donated 10% of its sales proceeds to Salaam Baalak Trust that cares and protects street and working children in Delhi and the NCR. The online catalogue included 100 works by 100 artists.
BENEFICIARY
Salaam Balak Trust
YEAR
15-19 Jun, 2020
LOCATION
Online
charity
The Silver Series - Edition 1
The debut edition of the online series of fixed-price sales of modern and contemporary Indian art donated 10% of its sales proceeds to Concern India Foundation aimed at bringing about social change through its support to grassroots NGOs. The online catalogue included 100 works by 100 artists.
BENEFICIARY
Concern India Foundation
YEAR
25-30 May, 2020
LOCATION
Online
charity
DAG Fundraiser Sale | 51 Works from the DAG Collection
This online sale of 51 hand-selected works donated by DAG to raise urgent funds for PM Relief Fund/Delhi CM Relief Fund following the Covid pandemic in India raised Rs 1 crore, all of which was shared with the two charities. The fixed-price sale was the first of DAG’s efforts to continue to raise funds for various charities during the worst phase of the pandemic throughout the year.
BENEFICIARY
PM Relief Fund/ Delhi CM Relief Fund
YEAR
20-30 Apr, 2020
LOCATION
Online
image gallery
