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Ved Nayar has long critiqued society’s obsession with consumerism—leading a life beyond one’s means allegedly made simpler by the credit card companies that lure us into bringing into our lives things that we ‘want’ and not necessarily ‘need’ or, for that matter, companies that entice us to improve our lifestyles, travel, pose and show lives that are not necessarily ‘real’. Nayar creates here a central figure that seems to be in a trance even as its life, literally, seems plastered with the logos of brands clamouring for attention.