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This linocut is from the time when Dattatraya Apte was studying printmaking at M. S. University, Baroda and when India was still a closed economy with only chimeric visions of the overloaded shelves of retail stores in the West, of which Coca-Cola was an epitome. India, of course, had its homegrown versions too of the popular cola drink, one of which, G-Cola is represented in this print. Store shelves in India underwent a change post liberalisation in 1990 and today look like clones of American stores, and therefore, an image such as this is a wistful memento from the past.