PHILANTHROPIC INITIATIVES
In the three decades of its existence, DAG has always been at the forefront of philanthropic activities, not just through fundraising but also by donating works of art from its collection, as it happened during the pandemic. In raising Rs 1 crore, for example, for a major national charity through a sale of its works, in reality it gave away twice as much since it did not realise any value for the acquisition of these works.
Over the decades, DAG has supported charities in India and overseas, relief efforts in the wake of natural disasters or calamities, raised funds for benefits, defence forces and those who have suffered from acts of terrorism. Its instinctive assistance to the marginalised in their hour of need has been one of the hallmarks of an institution rooted in the culture of selflessness and giving that is characteristic of the nation—and fraternity—it represents.
charity
21st Century Indian Art | Fundraising Auction
For a second time, DAG organised an auction to raise funds for the Taj Public Service Welfare Trust, this time in New Delhi. Consisting of 25 lots, the auction was conducted as part of a 115 Years Charity Gala commemorating this momentous anniversary of the founding of the group’s first hotel in Mumbai in 1903. 40% of the sales proceeds were donated to the Trust that provides relief to victims of terror, organises disaster relief, and recognises unsung heroes.
BENEFICIARY
Taj Public Service Welfare trust
YEAR
9 Aug, 2019
LOCATION
Taj Palace, New Delhi
Auction
20th Century Indian Art | Fundraising Auction
Organised as part of Taj’s Black-Tie Charity Ball to commemorate the 115th anniversary of the founding of the hotel, DAG donated all 20 works in the auction as well as 100% of the proceeds to the Taj Public Service Welfare Trust in support of its efforts to make the lives of terror victims better as well as strengthen its ability to carry out disaster relief. The no reserve auction had no buyer’s premium, making it more appealing for bidders.
BENEFICIARY
Taj Public Service Welfare trust
YEAR
15 Dec, 2018
LOCATION
The Taj Mahal Palace, Mumbai
Charity
Art rises for Kerala Auction
DAG donated works to the National Gallery of Modern Art to support its efforts to raise funds to provide relief to those in urgent need following the devastating floods in Kerala. All proceeds were donated entirely to the cause.
BENEFICIARY
Kerala Government flood relief
YEAR
21 Sep, 2018
LOCATION
National Gallery of Modern Art, New Delhi
charity
Significant Indian Modern Art
This no buyer’s premium auction of Indian masters donated 10% of its proceeds from the sale to Outset India founded by Feroze Gujral in support of Indian artists/organisations.
BENEFICIARY
Gujral Foundation
YEAR
28 Aug, 2014
LOCATION
The Oberoi, New Delhi
image gallery
